The AI Operating System for iGaming.
Analytics, player prioritisation and operational visibility for casino, sportsbook and retail teams.
Ask Bounty anything. See who to act on today. Run the whole operation with your team, in one workspace.
Built for operators licensed in 39+ regulated markets
Online casino · Sportsbook · Live casino · Retail betting · Crypto · Lottery
- GBUKGCGambling CommissionGreat Britain
- MTMGAMalta Gaming AuthorityMalta
- ROONJNNational Gambling OfficeRomania
- CYNBANational Betting AuthorityCyprus
- IEGRAIGambling Regulatory Authority of IrelandIreland
- NLKSAKansspelautoriteitNetherlands
- SESGASpelinspektionenSweden
- DKDGASpillemyndighedenDenmark
- ESDGOJDirección General de Ordenación del JuegoSpain
- ITADMAgenzia delle Dogane e dei MonopoliItaly
- DEGGLGemeinsame Glücksspielbehörde der LänderGermany
- GRHGCHellenic Gaming CommissionGreece
- PTSRIJServiço de Regulação e Inspeção de JogosPortugal
- BEBGCGaming CommissionBelgium
- IMGSCGambling Supervision CommissionIsle of Man
- GIGLAGibraltar Licensing AuthorityGibraltar
- GGAGCCAlderney Gambling Control CommissionAlderney
- CHESBKFederal Gaming BoardSwitzerland
- LTLPTGaming Control AuthorityLithuania
- LVIAUILotteries and Gambling Supervisory InspectionLatvia
- EEEMTATax and Customs BoardEstonia
- NGNLRCNational Lottery Regulatory CommissionNigeria
- NGLSLGALagos State Lotteries and Gaming AuthorityNigeria
- JMBGLCBetting, Gaming and Lotteries CommissionJamaica
- CAAGCOAlcohol and Gaming Commission of OntarioCanada
- USNJDGEDivision of Gaming EnforcementNew Jersey, US
- USPGCBPennsylvania Gaming Control BoardPennsylvania, US
- USMGCBMichigan Gaming Control BoardMichigan, US
- USNGCBNevada Gaming Control BoardNevada, US
- BRSPASecretaria de Prêmios e ApostasBrazil
- COColjuegosColombia's gaming regulatorColombia
- MXSEGOBSecretaría de GobernaciónMexico
- PEMINCETURMinistry of Foreign Trade and TourismPeru
- ARLOTBALotería de la Ciudad de Buenos AiresArgentina
- CWCGACuraçao Gaming AuthorityCuraçao
- CAKGCKahnawake Gaming CommissionKahnawake
- KEGRAGambling Regulatory AuthorityKenya
- ZANGBNational Gambling BoardSouth Africa
- ZAWCGRBWestern Cape Gambling and Racing BoardSouth Africa
- GHGCGGaming Commission of GhanaGhana
- TZGBTGaming Board of TanzaniaTanzania
- PHPAGCORPhilippine Amusement and Gaming CorporationPhilippines
- AUACMAAustralian Communications and Media AuthorityAustralia
- NZDIADepartment of Internal AffairsNew Zealand
Six jobs Bounty does every day.
AI-native business intelligence, from the question to the action. Pick a job to see the product that does it. Not a replacement for your data team: a force multiplier that answers the everyday questions, so senior BI staff can focus on modelling and architecture.
- Bonus cost up 18%vs 4-week averageDriver: Friday reload bonus, 46% of the increaseRecommended: review the reload rules before the weekend
- NGR down 6.2%week on week
- FTD conversion back in rangeresolved
Shared to #finance-daily
Sample data for illustration.
Watch the health of the business
Alerts watch every KPI, from bonus spend to churn rate, and tell you when something needs attention, with the size of the move and what to do about it.
- Every KPI watched against its normal range
- The size of the move and the likely driver
- A recommended next step, shared where your team works
- Watch the health of the business (Alerts): Alerts watch every KPI, from bonus spend to churn rate, and tell you when something needs attention, with the size of the move and what to do about it.
- Explain revenue movements (Chat): Ask why NGR moved. Bounty investigates the drivers and shows the evidence, on one period and one definition.
- Build any report yourself (Insights and KPI Cube): Self-serve business intelligence for every team: 36 ready views and a Daily Report, plus a KPI Cube to slice any KPI by any dimension and export it, all on the same governed numbers.
- Follow player behaviour, player by player (Bounty Pulse): Pulse follows each player's activity in real time: deposits, sessions, bets and bonus use, and flags the moment a pattern changes.
- Decide which players need attention today (Bounty Pulse): Pulse predicts churn and value, then prescribes the next step: who to contact, with which offer, on which channel, with protection checks first.
- Review player and payment records (PAM+): PAM+, our player access management back office, puts players, deposits, withdrawals, bonuses, VIP and support tickets in one console.
Your data goes in. Answers and actions come out.
Hover a source to follow its data through Bounty.
Why your team can trust the numbers.
Bounty keeps two jobs apart: calculating a number, and explaining it.
How a number is calculated
Dashboards and KPIs run predefined calculations on your governed metric definitions. The AI does not write the query behind a dashboard number, so finance, CRM and VIP all see the same figure.
How the AI explains it
Chat works on the data that comes back, draws the chart from it, and shows each investigation step with the evidence behind the conclusion.
- Asks before it guesses"Show revenue last month" gets a question back: online or retail?
- Honest about gapsWhen a measure is not in your data, Bounty says so instead of inventing one.
- Freshness in viewEvery data domain shows whether it is fresh, behind or unknown.
- Reviewed contextBusiness context your team adds is approved before it shapes an answer.
- Definition
- GGR less bonus cost and the deductions set in your business rules
- Period
- Last complete month, compared with the month before
- Scope
- Online · Casino and Sportsbook
- Freshness
- Loaded this morning, all domains complete
From warehouse to action.
Bounty sits on top of the architecture you already run, with no data migration. No warehouse yet? We provide a managed iGaming data warehouse with Bounty's AI agent and self-serve reporting built in, as part of our services or on request.
- 01
Connect your sources
Platform, payments, sportsbook, casino, CRM, affiliates and retail.
- 02
Warehouse-native
Sits on BigQuery, Snowflake, Redshift, Databricks, PostgreSQL and more. No warehouse? We provide a managed one.
- 03
Govern the metrics
GGR, NGR, FTD, bonus cost and cashflow defined once, with freshness checks.
- 04
Run the workspace
Chat, Insights, Pulse and PAM+ answer from that one layer.
Start on your stack. Grow into one workspace.
No rip and replace on day one. Every Bounty module works on its own or together, so you move each job across when your team is ready.
- Day 1ConnectBounty sits on your warehouse. Nothing changes for your teams, and nothing is migrated.
- Month 1Prove itOne or two teams work in Bounty, with key KPIs reconciled against your finance numbers.
- ThenConsolidateMove each job into Bounty when you are ready, at the pace you choose.
Today you use
Bounty covers
5 of 5 jobs in one workspace
- BI dashboards and reportsChat and Insights
- KPI monitoring and alertingAlerts
- CRM, campaigns and messagingPulse, the AI CRM, sending through your connected channels
- Back-office admin toolsPAM+: back-office work moves into player access management
- Team chat about the numbersInbox, comments and mentions on the answer itself
One workspace.
Many apps.
One sign-in.
- ChatAsk anything, then investigate why.Plain-language questions return a written answer and a live chart. "Why?" opens an investigation with the steps and evidence.
- Insights36 views and a KPI Cube you build yourself.36 views across Marketing, Players, Finance, Risk and Retail. The KPI Cube lets you build, run, compare and export your own pivots.
- Bounty PulseThe AI CRM built for iGaming.Predictive scoring and prescriptive next steps: who to act on today, with an offer, a channel and projected revenue, plus cohort alerts when a group starts to drift.
- PAM+Player access management: the back office, in one console.Players and KYC, deposits and withdrawals, wallets, bonuses, VIP, affiliates, CMS and support, all in one console.
- InboxDecisions, next to the data.Tag a colleague on a specific answer or metric. It lands in their inbox with a deep link, ready for replies and assignment.
- AlertsKnow the moment a KPI moves.Alerts watch the health of the business. When a KPI moves outside its normal range, you get the change, the size of the move, a recommended next step and a link to investigate.
Live in four steps.
From your first data connection to your team's first action, in one workspace.
- 01ConnectPlug in your data sources.
- 02GovernSet roles, data scopes and access.
- 03AskChat and Insights answer in plain language.
- 04ActPulse, PAM+, Alerts and Inbox turn answers into work.
Every team works from the same answer.
Alerts
Know the moment a KPI moves.
Your site and your shops, in one workspace.
Retail usually lives in a separate report. In Bounty, shops, regions and products sit on the same definitions as online, so you compare like with like.
- Shops overviewHandle, net cashflow and margin across the estate.
- RegionsSpot the region that is falling behind, then drill in.
- ProductsProduct mix by sales channel, shop by shop.
- Shop detailOne shop's daily handle and cashflow, next to online.
Security and control, built in.
Roles and data scopes
Access set per product and per data scope.
Audit trail
Every sign-in and change is recorded.
One login
One sign-in across Chat, Insights, Pulse and PAM+.
Per-company isolation
Each operator's data stays in its own tenant.