About
Built by operators, for operators.
Bounty was built inside the BI function of a licensed casino and sportsbook operator, by people who spent years answering the same questions for finance, CRM and VIP teams. We built the tool we wanted on our own desks.
Why Bounty exists
The BI queue never ends.
Every Monday the same questions arrive. Why did NGR move? Which bonus is burning margin? Which VIPs are drifting? Each one becomes a ticket, a query and a spreadsheet, and by the time the answer lands the moment has passed.
General AI tools did not help. They did not know what GGR, NGR or an FTD cohort mean in a regulated operator, and they wanted the data sent to them. So we built an iGaming-native workspace that runs where the data lives, speaks the industry's language, and goes from the answer to the action.
Who builds Bounty
Decades of experience, in one product.
Bounty's founders are industry professionals with decades of experience across sectors, from BI and analytics to executive leadership.
They have sat on both sides of the table: building the reports and taking the decisions that depend on them. Everything they learned about what operators need, and what slows them down, has gone into building Bounty.
Where we are today
In production, on real data.
- Live dailyBounty runs every day on a licensed operator's live data.
- Four productsChat, Insights, Bounty Pulse and PAM+, in one workspace with one login.
- End-to-endFrom the data warehouse to the daily player action.
- Pilots openWe are now taking a small number of operators into pilots on their own data.
How we work
Four principles we do not trade.
Honest claims
We label sample content, never invent customer results, and say what the product does not do yet.
Your data stays home
Bounty runs in your environment. No copy of your database leaves it.
Protection before promotion
Responsible gambling concerns are shown before any commercial action.
Answers teams act on
An answer is only useful if someone does something with it, so the workspace goes from question to action.
Keep reading
The questions buyers ask next.
- How Bounty gets answers rightGoverned definitions, freshness and evidence.Read
- Data foundationOn your warehouse, or a managed one we provide.Read
- Bounty vs BI copilotsWhen a general AI assistant is enough, and when it is not.Read
- Bounty vs iGaming dashboardsViews you open, or a workspace you act from.Read
Talk to the people who built it.
Pilot calls are with the people who build Bounty.
Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.