Margin moves before you see it
The NGR margin slips, and the cause only surfaces at month-end.
Margin and cash, under control.
See where margin and cash are moving, ask why in plain language, and take a P&L story to the board that holds up to questions.
Ask BountySample data
TodayMargin slips, and the cause only surfaces at month-end.
NGR margin70.5%-3.1 pts
Deductions€771K+11%
WhyBonus cost grew faster than GGR. Fees and taxes moved in line with volume.
Sound familiar?
What slows teams like yours down.
Revenue and cash get confused
NGR and net cashflow tell different stories, and the board hears the wrong one.
The board pack eats the week
Every meeting starts with exports and a scramble for the why.
What you use
The parts of Bounty your team lives in.
- NGR, margin, cashflow and PSP investigations
- A board briefing copied from the finding
- iGaming KPIs, analytical P&L and cashier views
- Executive PDF and KPI Cube exports
- Deposits, withdrawals, wallets and transactions
What makes it different for CFO and finance leadership
What your team gets that a dashboard cannot give.
- One definition of every number.GGR, NGR, FTD and bonus cost are defined once, with the assumptions written down in Report Settings. Finance, CRM and the board read the same figure.
- It explains why, not just what.Ask why NGR fell and Bounty opens an investigation: each possible driver becomes a branch with the data behind it, ranked so you know where to look first.
- It tells you when the data is behind.Data Freshness shows each data domain as fresh, behind, stale or unknown, so nobody makes a decision on yesterday's numbers by mistake.
A typical day
How the work flows.
- 01SeeThe Daily Report shows margin and cash movements.
- 02AskWhy did margin move? Bounty opens the drivers.
- 03SeparateKeep NGR and net cashflow as the different measures they are.
- 04BriefTake the P&L story to the board, evidence attached.
Over time
Fewer tools, one workspace.
Start with the month-end pack and the cash view. Over time, move the variance investigation, the payment-provider review and the board briefing into Chat and Insights, so finance leadership spends the week deciding, not exporting.
FAQ
CFO and finance leadership: common questions
How is this different from the Finance team page?
Same engine, different altitude. Finance analysts use Bounty to investigate and report; as CFO you use it for margin and cash discipline and a board-ready story, on the same governed numbers.
Does Bounty replace our accounting system?
No. The P&L view is an analytical P&L built on your configured fee assumptions and available cost data, designed for fast finance reviews, not a statutory audit.
Does it separate revenue from cash?
Yes. Bounty treats NGR under your business rules and net cashflow (deposits minus withdrawals) as different measures and explains the difference when asked.
Can we benchmark against the market?
That is what State of Play is for, coming to customers: a monthly view of how your market is moving and how you compare. Your figures are never shown to anyone else.
Other teams
Bounty across the operation.
- Head of BI and DataClear the ad-hoc queue and keep one set of numbers.Explore
- VIP and retentionSee value, lifecycle and risk for every high-value player.Explore
- CRM and marketingSpend bonus budget where it earns, and plan the next campaign.Explore
- FinanceExplain the P&L, cashflow and payments in minutes.Explore
Related reading
Bring Bounty to your team.
Book a pilot. We set it up in your environment with your data and definitions.
Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.