Bonus cost, unclear return
Spend is visible; contribution by campaign and player group is not.
Put every bonus where it earns its keep.
See which campaigns and bonuses contribute, which channels bring valuable players, and turn that into the next campaign plan.
Ask BountySample data
TodayBonus budget goes out, and nobody knows what it earned.
Bonus cost€412K+18%
Bonus to GGR15.8%+2.4 pts
WhyOne reload campaign drove 46% of the rise, with almost no lift in active players.
Sound familiar?
What slows teams like yours down.
Channels judged on volume
Registrations look good until the cohort value arrives.
Plans live in slides
Audiences, templates and results are spread across tools.
What you use
The parts of Bounty your team lives in.
- Campaigns, Bonus Explorer and Bonus Impact
- Channels with spend and value together
- FTD cohorts by acquisition source
- Abuse view: bonus exposure and negative contribution
- Today's Actions with projected value per group
- Segment explorer and Next Best Action buckets
- Campaign builder: prepared and sent by email, SMS or push
- Contact timing and suppression signals
- Bonus drafts, reports and policy settings
What makes it different for CRM and marketing
What your team gets that a dashboard cannot give.
- A morning shortlist, not another dashboard.Bounty Pulse re-scores players as they act or nightly, as you choose, and turns the base into today's actions: prioritised groups with their projected value, ready to inspect, export or send.
- Recommendations you can explain.Every suggestion shows its reasons: player DNA with a confidence level, recent trend, best contact timing and suppression context, so a CRM lead can judge it before acting.
- Answers become owned work.Comment on an answer, mention a colleague and track it in a shared queue. The discussion stays next to the evidence, and nothing gets lost after the meeting.
A typical day
How the work flows.
- 01MeasureCampaign and bonus contribution, by player value group.
- 02CompareChannels on spend, conversion and cohort value.
- 03PlanPick an audience from Pulse, then prepare and send the campaign.
- 04ReviewCheck results and bring the learning into the next plan.
Over time
Fewer tools, one workspace.
Start alongside your current CRM. Over time, move segmentation, campaign planning and messaging into Pulse, the AI CRM, sending through your connected channels.
FAQ
CRM and marketing: common questions
Can Bounty show bonus ROI?
Bounty shows bonus cost, contribution and net contribution by campaign and player group, so you can compare efficiency. It describes observed performance rather than claiming a proven causal return.
Does Bounty send campaigns?
Yes. Pulse prepares campaigns from your audiences and sends them by email, SMS or push through your connected channels, within the rules and approvals your team sets.
Can we compare acquisition channels?
Yes. Channels combines imported marketing spend with conversion and cohort value, so you can compare channels on value, not only volume.
Other teams
Bounty across the operation.
- Head of BI and DataClear the ad-hoc queue and keep one set of numbers.Explore
- VIP and retentionSee value, lifecycle and risk for every high-value player.Explore
- FinanceExplain the P&L, cashflow and payments in minutes.Explore
- Risk and complianceTriage responsible gambling and payment risk with a clear record.Explore
Related reading
Bring Bounty to your team.
Book a pilot. We set it up in your environment with your data and definitions.
Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.