Bonus cost, unclear return
Spend is visible; contribution by campaign and player group is not.
Put every bonus where it earns its keep.
See which campaigns and bonuses contribute, which channels bring valuable players, and turn that into the next campaign plan.
Ask BountySample data
TodayBonus budget goes out, and nobody knows what it earned.
Bonus cost€412K+18%
Bonus to GGR15.8%+2.4 pts
WhyOne reload campaign drove 46% of the rise, with almost no lift in active players.
Sound familiar?
What slows teams like yours down.
Channels judged on volume
Registrations look good until the cohort value arrives.
Plans live in slides
Audiences, templates and results are spread across tools.
What you use
The parts of Bounty your team lives in.
- Campaigns, Bonus Explorer and Bonus Impact
- Channels with spend and value together
- FTD cohorts by acquisition source
- Segment explorer and Next Best Action buckets
- Campaign builder: templates, queue and results
- Contact timing and suppression signals
- Bonus drafts, reports and policy settings
A typical day
How the work flows.
- 01MeasureCampaign and bonus contribution, by player value group.
- 02CompareChannels on spend, conversion and cohort value.
- 03PlanPick an audience from Pulse and prepare the campaign.
- 04ReviewCheck results and bring the learning into the next plan.
Over time
Fewer tools, one workspace.
Start alongside your current CRM. Over time, move segmentation, campaign planning and messaging into Pulse, the AI CRM, sending through your connected channels.
FAQ
CRM and marketing: common questions
Can Bounty show bonus ROI?
Bounty shows bonus cost, contribution and net contribution by campaign and player group, so you can compare efficiency. It describes observed performance rather than claiming a proven causal return.
Does Bounty send campaigns?
Bounty prepares campaign plans, audiences and queue records. Delivery runs through your messaging provider, and we connect it during onboarding where available.
Can we compare acquisition channels?
Yes. Channels combines imported marketing spend with conversion and cohort value, so you can compare channels on value, not only volume.
Other teams
Bounty across the operation.
- Head of BI and DataClear the ad-hoc queue and keep one set of numbers.Explore
- VIP and retentionSee value, lifecycle and risk for every high-value player.Explore
- FinanceExplain the P&L, cashflow and payments in minutes.Explore
- Risk and complianceTriage responsible gambling and payment risk with a clear record.Explore
Bring Bounty to your team.
Book a pilot. We set it up in your environment with your data and definitions.
Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.