Ten things your dashboards cannot do.

It explains why, not just what.

Ask why NGR fell and Bounty opens an investigation: each possible driver becomes a branch with the data behind it, ranked so you know where to look first.

• Branches for each driver, each with its evidence
• Ranked answers so the team starts with the biggest cause
• Copy the finding with its period attached

It learns your business, with your approval.

Teach Bounty that a campaign ended or a rule changed. A reviewer approves it first, and only then does it shape later answers, so the workspace remembers what your team knows.

• Context tied to a KPI, a domain and dates
• Reviewed and approved before it is used
• Unsupported explanations can be rejected

One definition of every number.

GGR, NGR, FTD and bonus cost are defined once, with the assumptions written down in Report Settings. Finance, CRM and the board read the same figure.

• Governed metric definitions
• Fee bases, thresholds and tiers visible, not hidden in a query
• Dashboards never depend on how a question was phrased

It tells you when the data is behind.

Data Freshness shows each data domain as fresh, behind, stale or unknown, so nobody makes a decision on yesterday's numbers by mistake.

• Freshness per data domain
• Unknown is never treated as fresh
• Answers keep their period attached

A morning shortlist, not another dashboard.

Bounty Pulse re-scores players as they act or nightly, as you choose, and turns the base into today's actions: prioritised groups with their projected value, ready to inspect, export or send.

• Today's Actions and the Daily Flash briefing
• Inspect players and eligibility before any campaign
• Live activity for what is moving now

Recommendations you can explain.

Every suggestion shows its reasons: player DNA with a confidence level, recent trend, best contact timing and suppression context, so a CRM lead can judge it before acting.

• Player DNA and confidence
• Best days, hours, format and value
• Next Best Action decisions stay visible

Player protection inside the commercial workflow.

Suppression signals flag players who should not receive a promotion. Responsible gambling cases have an owner, a status and an action log that a supervisor can review.

• RG dashboard with review demand
• Cases with owners, notes and history
• Suppression context in every player view

Answers become owned work.

Comment on an answer, mention a colleague and track it in a shared queue. The discussion stays next to the evidence, and nothing gets lost after the meeting.

• Comments and mentions on the evidence
• Inbox and work queue: awaiting you, you asked, resolved
• Shared briefings built from an investigation

Online and retail, in one view.

When a question could mean either channel, Bounty asks. Shop, region and product views sit next to online reporting, so the whole estate is read with one set of definitions.

• Online or retail is clarified, never guessed
• Estate, region, shop and product views
• Shop detail for a specific location review

Retail views need a retail dataset to be connected.

A back office in the same workspace.

PAM+ brings players, payments, wallets, bonuses, the VIP programme, agents, affiliates and support tickets into the same place as the analysis.

• Deposits, withdrawals and wallet positions
• Bonus planning beside bonus reporting
• VIP programme, agents, affiliates and tickets