ProductChatInsightsBounty PulsePAM+Product overviewHow answers stay rightData foundation
SolutionsAll solutionsHead of BI and dataVIP and retentionCRM and marketingFinanceRisk and complianceAffiliate managementRetail operationsPlayer operations and support
SecurityIntegrations
ResourcesResourcesProduct workflowsBounty vs BI copilotsBounty vs iGaming dashboardsAboutInvestorsContact
Book a Pilot

Accuracy

Every answer shows its working.

Fast answers are only useful if finance, CRM and the board all trust them. Bounty calculates on your governed definitions, asks when a question is ambiguous, and shows the evidence behind every conclusion.

Book a Pilot
YouWhy did NGR fall last month?
Bounty

Three drivers explain most of the movement. Open a branch to see its evidence.

  • Bonus cost
  • Sportsbook margin
  • Active players
NGR, your definitionLast complete monthData fresh
Every answer keeps its definition, period and freshness attached.

Two separate jobs

Calculating a number is not the same as explaining it.

Bounty keeps them apart, so the number on the dashboard never depends on how a question was phrased.

How a number is calculated

Predefined and governed.

  • Dashboards and KPIs run predefined calculations.
  • The AI does not write the query behind a dashboard number.
  • One definition per metric, used by every team.

How the AI explains it

Grounded in returned data.

  • Charts are drawn from the data that comes back.
  • Investigations show each branch and its evidence.
  • Business context is reviewed before it is used.

The path of a question

What happens between your question and the answer.

  1. 01
    Understand the questionBounty separates a definition question, a request for a number and a why question, because each needs a different path.
  2. 02
    Clarify, never guessOnline or retail? Which period? If the question is ambiguous, Bounty asks before it answers.
  3. 03
    Query the governed layerThe answer is calculated on your configured definitions, the same ones the dashboards use.
  4. 04
    Show the answer and the tableA written answer with a chart drawn from the returned data, and the table behind it for checking.
  5. 05
    Investigate with evidenceWhy questions open an investigation: branches for each possible driver, each with its supporting data.

Controls

Six controls behind every answer.

  • Governed definitions

    GGR, NGR, FTD, net cashflow and bonus cost are defined once. Every team, dashboard and answer uses the same definition.

  • Visible report assumptions

    Fee bases, value thresholds, affiliate tiers and LTV settings are written down in Report Settings, not hidden in a query.

  • Data freshness per domain

    Fresh, behind, stale or unknown, for each data group. A refreshed screen can still show older upstream data, and Bounty makes that visible.

  • Honest about missing data

    When a measure is not in the connected data, Bounty says so. No invented figures to fill the gap.

  • Reviewed business context

    Teams can teach Bounty about campaigns, events and rules. Each piece of context is reviewed and approved before it shapes an answer.

  • Evidence you can inspect

    Expand any investigation branch, check the chart's table, change the view, and copy the finding with its period attached.

FAQ

Accuracy questions

Does the AI calculate the numbers on Bounty's dashboards?

No. Insights dashboards and KPIs run predefined calculations on your governed metric definitions. The AI's job is to understand questions, choose the right governed query, and explain what the data shows.

What happens when Bounty is not sure what I mean?

It asks. An ambiguous question, such as revenue without saying online or retail, gets a clarifying question back instead of a silent guess.

What if the measure I ask for is not in our data?

Bounty tells you the measure is not available in the connected data, rather than inventing a number.

How do I know the data is current?

Data Freshness shows each data domain as fresh, behind, stale or unknown. Unknown means there is not enough information, and it is never treated as fresh.

Can Bounty be wrong?

Yes, like any analyst. That is why every answer keeps its period, definition and limits attached, the table behind each chart can be checked, and an investigation shows its evidence for each branch rather than a bare conclusion.

Who decides what NGR means for us?

You do. Definitions and report assumptions, such as fee bases and value thresholds, are set once for your business and used by every team and every answer.

Keep reading

The questions buyers ask next.

Check the numbers against your own.

In a pilot we reconcile key KPIs with your finance figures before any team relies on them.

Pilot on your data

Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.