ProductChatInsightsBounty PulsePAM+Product overviewHow answers stay rightData foundation
SolutionsAll solutionsCEO and managing directorFounder and ownerBoard and shareholdersHead of BI and dataVIP and retentionCRM and marketingFinanceRisk and complianceAffiliate managementRetail operationsPlayer operations and support
Why BountySecurityIntegrations
ResourcesResourcesClient libraryProduct workflowsBounty vs BI copilotsBounty vs iGaming dashboardsPulse vs marketing hubsAboutInvestorsContact
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Solutions

One workspace for every team in iGaming.

Business intelligence, player intelligence and operational work in one AI-native workspace. Built for casino, sportsbook and retail operators, and it runs on your infrastructure.

Book a Pilot

How teams work in Bounty

From question to follow-through.

  1. 01AskA question in plain language.
  2. 02UnderstandThe answer, the why and the evidence.
  3. 03PrioritiseWhich players and segments need attention.
  4. 04CoordinateMention, assign and follow through.
  5. 05RecordPlans, cases and decisions kept on record.

The product

Four areas, one sign-in.

Each area does one job well. Together they cover the day of an iGaming operator, from the morning numbers to the player who needs a call.

Chat

Ask in business language.

Turn a question into an evidence-led answer, then share it with your team.

  • Numbers, trends and period comparisons from your own data
  • Why questions open a guided investigation with evidence
  • 17 investigation families, from NGR and cashflow to churn, bonus and PSPs
  • Clear online versus retail handling, never a silent guess
  • Teach Bounty your business context, reviewed before it is used
  • Comments, mentions, sharing and an inbox for follow-through

Insights

Repeatable views of the business.

Monitor what changed and where, across marketing, players and finance.

  • Overview and Daily Report, with full and executive PDF exports
  • KPI Cube: slice any KPI and export up to 100,000 rows
  • Marketing: campaigns, bonus explorer, bonus impact, channels, affiliates
  • Players: cohorts, FTD cohorts, segmentation and VIP
  • Finance: iGaming KPIs, P&L and cashier views
  • Access per category, so each team sees its own views

Bounty Pulse

The AI CRM built for iGaming.

Predict which players are drifting, prescribe the next step and plan the campaign, with protection first.

  • Predictive scoring and prescriptive next steps for every player
  • Automated cohort alerts with a recommended action
  • Micro-segmentation and gamified loyalty missions
  • Email, SMS and push through your connected channels
  • Daily Flash and Live Activity for the operational morning
  • Player detail with value, lifecycle and behaviour tabs
  • CRM intelligence: player DNA, contact timing and suppression signals
  • Next Best Action queues for every player group
  • Cross-sell and upsell opportunities, surfaced as next best actions
  • Campaign builder: templates, queue and results
  • Responsible gambling dashboard, cases and case history

PAM+

Player access management, the back office.

Inspect player, payment and commercial records, and maintain selected ones.

  • Players, deposits, withdrawals, wallets and play history
  • Bonus management: drafts, reports and policy settings
  • VIP program: members, levels, benefits and points ledger
  • Affiliates and agents: partners, commission reports, credit
  • Support tickets with conversation and internal notes
  • Brands, domains, pages and translations

By team

Built around the work each team does.

Why Bounty

An AI that already speaks iGaming.

  • Built for this industryBounty is a niche AI built on the full context of iGaming: GGR, NGR, FTDs, bonus contribution, VIP tiers, responsible gambling. Not a general chatbot pointed at a database.
  • Runs on your infrastructureBounty works inside your environment. No copy of your database leaves it, and you stay in control of your data and access.
  • Self-service with controlGive BI and operational teams AI-assisted self-service, with roles, permissions and a clear record of who did what.

How we keep your data in your hands

FAQ

Questions teams ask

What is Bounty?

Bounty is an AI-native operations workspace for iGaming operators. It brings business intelligence, an AI CRM and operational workflows together: Chat and Insights for answers, Bounty Pulse for predicting, engaging and retaining players, and PAM+ for the back office.

Who is Bounty for?

Casino, sportsbook and retail betting operators, from the leadership who own the numbers (CEO, founders, the board, CFO, COO, CTO and compliance) to the teams who use them: BI and data, VIP and retention, CRM and marketing, finance, risk and compliance, affiliates, retail and player operations.

Where does our data live?

Bounty runs on your infrastructure. Your player data stays in your environment and you control access.

How do we start, and how long does it take?

Book a pilot. We connect your data source, map your metrics and set up the teams that will use it first. Setup takes about a day, and you can often start using Bounty within one to three hours. It depends on how fast you can supply your data.

Start with one team.

Book a pilot. Set up in about a day, often in use within one to three hours, depending on how quickly your data is connected.

Pilot on your data

Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.