Volume flatters the report
Registrations look strong until the cohort value comes in.
Growth measured in player value.
See which channels and campaigns bring players who stay, compare them on value and cost, and turn that into the next commercial plan.
Ask BountySample data
TodayRegistrations look strong until the cohort value arrives.
Best value€164NGR per FTD
Weakest€12Affiliate D
WhyOrganic and Affiliate A bring players worth many times an Affiliate D sign-up.
Sound familiar?
What slows teams like yours down.
Spend and value sit apart
Acquisition cost is in one tool, player value in another.
Strategy runs on last click
Channels are judged on sign-ups, not the players they keep.
What you use
The parts of Bounty your team lives in.
- Channels with spend and cohort value together
- Campaigns, Bonus Explorer and Bonus Impact
- FTD cohorts by acquisition source
- Segments and Next Best Action buckets
- Campaign builder: templates, queue and results
What makes it different for CMO and commercial
What your team gets that a dashboard cannot give.
- A morning shortlist, not another dashboard.Bounty Pulse re-scores players as they act or nightly, as you choose, and turns the base into today's actions: prioritised groups with their projected value, ready to inspect, export or send.
- Recommendations you can explain.Every suggestion shows its reasons: player DNA with a confidence level, recent trend, best contact timing and suppression context, so a CRM lead can judge it before acting.
- It explains why, not just what.Ask why NGR fell and Bounty opens an investigation: each possible driver becomes a branch with the data behind it, ranked so you know where to look first.
A typical day
How the work flows.
- 01MeasureChannels and campaigns on value, not only volume.
- 02CompareCAC against cohort value, source by source.
- 03PlanShape the next plan around what earns.
- 04ReviewBring results back into the next decision.
Over time
Fewer tools, one workspace.
Start alongside your current reporting. Over time, move channel economics, campaign contribution and the planning cycle into Insights and Pulse, so commercial strategy runs on player value instead of registration counts.
FAQ
CMO and commercial: common questions
How is this different from the CRM and marketing page?
Same data, different altitude. CRM teams plan and measure campaigns; as CMO you use Bounty for channel strategy and acquisition economics across the commercial P&L.
Can Bounty show acquisition ROI?
Bounty combines imported marketing spend with conversion and cohort value, so you can compare channels on value and cost. It describes observed performance rather than claiming a proven causal return.
Does Bounty send campaigns?
Yes. Pulse prepares campaigns from your audiences and sends them by email, SMS or push through your connected channels, within the rules and approvals your team sets.
Can we benchmark our market?
State of Play, coming to customers, gives a monthly view of how your market is moving and how you compare. Your figures are never shown to anyone else.
Other teams
Bounty across the operation.
- Head of BI and DataClear the ad-hoc queue and keep one set of numbers.Explore
- VIP and retentionSee value, lifecycle and risk for every high-value player.Explore
- CRM and marketingSpend bonus budget where it earns, and plan the next campaign.Explore
- FinanceExplain the P&L, cashflow and payments in minutes.Explore
Related reading
Bring Bounty to your team.
Book a pilot. We set it up in your environment with your data and definitions.
Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.