Bounty Pulse
The iGaming CRM that checks before it sends.
Pulse re-scores players as they act, or nightly, depending on how you set it up, and recommends the next step for each one. Before anything goes out, it checks suppression and responsible gambling signals, and every message carries its reason.
- P-10482VIP, coolingPersonal call
- P-22917High value, activeReload offer
- P-08133RG signalRG review first
- P-31270New, second depositWelcome journey
Capabilities
What Bounty Pulse does.
- Today's ActionsPlayers grouped into the day's priorities with counts and projected value. Inspect who is in each group, then export it or hand it to a campaign.
- Command CentreDeposits, withdrawals, GGR, NGR and ARPU beside lifecycle, FTD, churn and RG views, for the period you choose.
- Scoring on your cadenceChurn risk, lifecycle stage, value and behaviour type re-scored as players act or nightly, depending on how you set it up.
- Prescriptive next stepsEach at-risk or high-potential group comes with what to do: the offer, the channel and the timing.
- Automated cohort alertsWarns you when a cohort starts to drift, such as VIPs from one affiliate churning faster than average.
- Micro-segmentationFine-grained segments from value, lifecycle, behaviour type and activity.
- Gamification and missionsLevels, points and loyalty missions such as betting streaks, plus personalised bonuses when a player plateaus, within your rules and budgets.
- Daily FlashThe operational morning briefing: what changed overnight and where to look.
- Live ActivityPlayer activity as it happens, player by player.
- Player detailValue, lifecycle and behaviour across five analytical tabs for any player.
- CRM intelligencePlayer DNA, contact timing and suppression signals to plan relevant outreach.
- Next Best ActionAction queues for every player group, with a status your team can update.
- Cross-sell and upsellSurface where a player looks ready for another product, vertical or VIP tier, as a next best action your team decides on.
- Segment explorerExplore players by value and lifecycle and open the group behind any cell.
- Campaign builderTemplates, a campaign queue and results. Campaigns are prepared from Pulse audiences and sent by email, SMS or push through your connected channels.
- Responsible gamblingAn RG dashboard, cases and case history for human-led protective review.
- VIP managementVIP candidates, managers and tiers, with the player context behind each one.
- Rules you can inspectScoring weights and thresholds are visible in the engine settings, and System Health shows freshness and processing logs.
What makes it different
Where Bounty Pulse goes further than a dashboard.
- A morning shortlist, not another dashboard.Bounty Pulse re-scores players as they act or nightly, as you choose, and turns the base into today's actions: prioritised groups with their projected value, ready to inspect, export or send.
- Recommendations you can explain.Every suggestion shows its reasons: player DNA with a confidence level, recent trend, best contact timing and suppression context, so a CRM lead can judge it before acting.
- Player protection inside the commercial workflow.Suppression signals flag players who should not receive a promotion. Responsible gambling cases have an owner, a status and an action log that a supervisor can review.
The daily loop
From signal to a planned next step.
Pulse scores the base and groups players into actions. Your team reviews the context and decides.
- Today's Actions
- Command Centre
- Daily Flash
- Live Activity
- Player search
- Player detail
- CRM intelligence
- Contact timing
- Suppression
- Segment explorer
- Next Best Action
- Cross-sell and upsell
- Campaign templates
- Campaign queue
- RG dashboard
- RG cases
- VIP management
- Geo intelligence
- System health
From signal to send
Not just the fastest response. The right one.
Speed matters in CRM. In iGaming, so does sending the right thing to the right player, and being able to say why.
- 01A player actsA deposit, a bet, a session, a bonus claimed or a quiet spell.
- 02Pulse re-scoresChurn risk, lifecycle, value and behaviour type update from that action, or in the nightly run, depending on how you set it up.
- 03Protection is checkedSuppression and responsible gambling signals come first. A protected player goes to review, not promotion.
- 04The right message goes outOffer, channel and timing, sent by email, SMS or push, with the reason recorded.
Built inside a licensed operator's BI team, and used daily on live operator data. Compare Pulse with general marketing hubs
Predictive and prescriptive
Not only what happened. What to do about it.
Pulse is Bounty's own AI CRM, built for iGaming. It moves CRM from reports to decisions.
- PredictEvery player scored for churn risk, lifecycle stage and value, as they act or nightly depending on your set-up, so behavioural plateaus and early churn signals show up before revenue drops.
- Micro-segmentFine-grained segments from value, lifecycle, behaviour type and activity, instead of a handful of broad tiers.
- Engage with missionsLoyalty missions such as betting streaks, and personalised casino bonuses, triggered when a player plateaus, within the rules and budgets your team sets.
- OrchestrateEmail, SMS and push through your connected channels, with the offer, channel and timing prescribed for each group.
Warning: VIPs acquired via Affiliate X last month are showing a 30% higher churn velocity than average.
A CRM team's morning
From a ranked group to a campaign, in five steps.
One complete workflow for the CRM team. Pick a step to see it.
Today's Actions
- Reactivation
- At-risk interventions
- VIP upgrade candidates
- WinBack
- Deposit drop
Ranked by projected value. Projected value is a modelled estimate, not a guaranteed outcome.
Today's Actions
- Reactivation
- At-risk interventions
- VIP upgrade candidates
- WinBack
- Deposit drop
Ranked by projected value. Projected value is a modelled estimate, not a guaranteed outcome.
Make it yours
What your team can configure.
Recommendations should follow how your business works, so the models behind them are open to your team.
Scoring weights and thresholds
Tune lifecycle, VIP, persona, next best action and RG models to how your business works.
Recalculate on request
Save a change and rerun the scores, instead of waiting for the next scheduled run.
System health
Data freshness and run status show whether today's priorities are current.
Decision status
Mark each recommendation sent, dismissed or blocked, so the queue reflects what your team decided.
Who uses it
Teams that live in Bounty Pulse.
FAQ
Bounty Pulse: common questions
Can Pulse trigger missions and bonuses automatically?
Yes, within the rules, budgets and approvals your team sets. When a player plateaus or shows early churn signals, Pulse can trigger a loyalty mission or a personalised bonus, with responsible gambling checks first. Messages go out by email, SMS or push through your connected channels.
Is Pulse a full CRM?
Yes. Pulse is Bounty's own AI CRM, built for iGaming: predictive scoring, prescriptive next steps, cohort alerts, gamification and campaign planning in one place, next to your analytics.
Does Pulse send campaigns automatically?
Yes. Pulse prepares the campaign from a Pulse audience and sends it by email, SMS or push through your connected channels, within the rules and approvals your team sets and with responsible gambling checks first. Results come back into Pulse.
How are next best actions decided?
Pulse combines value, lifecycle and behaviour signals into groups and recommended actions. They are modelled signals that support your team's judgement.
How does Pulse handle responsible gambling?
RG concerns are visible before commercial action, and cases are reviewed by your team with the full history kept on record.
The rest of the workspace
Works with the other three.
Related reading
See Bounty Pulse on your own data.
Book a pilot. We set Bounty up in your environment with your data and definitions.
Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.