Insights
The whole business, one view at a time.
Insights gives every team repeatable views of what changed and where: marketing, players, finance and retail, plus a KPI Cube to build and export your own cuts.
Capabilities
What Insights does.
- OverviewThe dated headline view of the business for the morning review.
- Daily ReportThe detailed daily report, exportable as a full PDF or an executive overview.
- KPI CubeSlice any KPI by any supported dimension and export the full result, up to 100,000 rows, as CSV, XLSX or PDF.
- MarketingCampaigns, Bonus Explorer, Bonus Impact, Channels, Affiliates and Affiliate Track.
- PlayersCohorts, FTD cohort report, segmentation and VIP.
- FinanceiGaming KPIs, an analytical P&L and cashier views.
- RetailEstate, region and shop views where a retail dataset is connected.
- RiskFraud review signals and repeated abuse patterns, such as bonus extraction, organised for review and export.
- Data you can dateData Freshness shows each data group with its latest date, marked fresh, behind, stale or unknown.
- Access per categoryEach team sees the categories it needs; KPI Cube access is granted separately.
- Definitions and toursMetric definitions and explanations sit next to the charts where they are implemented.
What makes it different
Where Insights goes further than a dashboard.
- One definition of every number.GGR, NGR, FTD and bonus cost are defined once, with the assumptions written down in Report Settings. Finance, CRM and the board read the same figure.
- It tells you when the data is behind.Data Freshness shows each data domain as fresh, behind, stale or unknown, so nobody makes a decision on yesterday's numbers by mistake.
- Online and retail, in one view.When a question could mean either channel, Bounty asks. Shop, region and product views sit next to online reporting, so the whole estate is read with one set of definitions.
The catalogue
Views for every part of the operation.
Pick a view, set the period and compare. Your access decides which categories you see.
- Overview
- Daily Report
- KPI Cube
- Campaigns
- Bonus Explorer
- Bonus Impact
- Channels
- Affiliates
- Affiliate Track
- Cohorts
- FTD cohorts
- Segmentation
- VIP
- iGaming KPIs
- P&L
- Cashier
- Retail
- Fraud
- Abuse
Coming to customers
State of Play: your monthly market briefing
Know where you stand, every month.
A monthly briefing on how your market is moving and how you compare, with the three places worth your attention.
- Your market. The month's headline moves: margins, share of play, deposits and new players.
- You, side by side. The same measures marked ahead, in line or behind.
- Where to look first. Three specific places worth your team's attention next month.
Your figures are never shown to anyone else.
Pilot on your dataYour market this month
- Sportsbook margin▲ +0.6 pts
- Casino share of play▲ +3%
- Deposits▲ +4.8%
- New players▼ −2.1%
You vs the market
- Sportsbook marginahead
- Casino share of playbehind
- Depositsin line
- New playersahead
Where to look first
- Casino share trails the market: review the lobby and cross-sell from sportsbook.
- Second deposits are behind: check the first-week journey for new players.
- Sportsbook margin is ahead: protect it before the next bonus campaign.
Sample data for illustration.
In practice
How it feels to use.
- 01OpenStart from the Overview or the Daily Report.
- 02CompareSet the period and compare against the previous one.
- 03CutBuild the exact slice you need in the KPI Cube.
- 04ExportSend the PDF or the full table to the meeting.
Who uses it
Teams that live in Insights.
FAQ
Insights: common questions
How large can KPI Cube exports be?
KPI Cube exports the full filtered result up to 100,000 rows, in CSV, XLSX or PDF.
Can we control who sees which views?
Yes. Insights categories are granted per user, and KPI Cube has its own permission.
How fresh is the data?
Each view shows the latest available data for its domain. Data Freshness shows which domains are fresh, behind or unknown.
The rest of the workspace
Works with the other three.
Related reading
See Insights on your own data.
Book a pilot. We set Bounty up in your environment with your data and definitions.
Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.