Governed definitions
GGR, NGR, FTD and every other measure mean the same thing in Chat, Insights, Pulse and PAM+.
Product
Four tools. One workspace.
Ask, see, prioritise and act, without switching systems. Chat, Insights, Bounty Pulse and PAM+ share one sign-in, one access model and one set of definitions.
Chat
Ask in business language.
Turn a question into an evidence-led answer, then share it with your team.
- Numbers, trends and period comparisons from your own data
- Why questions open a guided investigation with evidence
- 17 investigation families, from NGR and cashflow to churn, bonus and PSPs
- Clear online versus retail handling, never a silent guess
Why did NGR fall last month?
BInvestigation: NGR, online, August
€1.84M−7.9% vs July
- Active players stable
- Sportsbook margin main driver
- Bonus cost small effect
Insights
Repeatable views of the business.
Monitor what changed and where, across marketing, players and finance.
- Overview and Daily Report, with full and executive PDF exports
- KPI Cube: slice any KPI and export up to 100,000 rows
- Marketing: campaigns, bonus explorer, bonus impact, channels, affiliates
- Players: cohorts, FTD cohorts, segmentation and VIP
OverviewMarketingPlayersFinance
GGR€2.41M+3.2%
NGR€1.84M−7.9%
FTDs4,120+5.6%
Deposits€6.9M+1.1%
KPI CubeExport XLSX
Bounty Pulse
The AI CRM built for iGaming.
Predict which players are drifting, prescribe the next step and plan the campaign, with protection first.
- Predictive scoring and prescriptive next steps for every player
- Automated cohort alerts with a recommended action
- Micro-segmentation and gamified loyalty missions
- Email, SMS and push through your connected channels
Next Best Action, today
- P-10482VIP, coolingPersonal call
- P-22917High value, activeReload offer
- P-08133RG signalRG review first
- P-31270New, second depositWelcome journey
4 of 318 players in today's actionsPlan campaign
PAM+
Player access management, the back office.
Inspect player, payment and commercial records, and maintain selected ones.
- Players, deposits, withdrawals, wallets and play history
- Bonus management: drafts, reports and policy settings
- VIP program: members, levels, benefits and points ledger
- Affiliates and agents: partners, commission reports, credit
MP
Player P-22917Verified · VIP Gold · Active
PaymentsSessionsBonusesTickets
- DepositCard€500Completed
- WithdrawalBank€1,200Pending review
- DepositE-wallet€250Completed
Ticket #4821 · internal note addedOpen ticket
Shared across all four
One foundation underneath.
One access model
Roles and permissions per product and category, one login across all four products, and login history for administrators.
Built-in collaboration
Comments, mentions, sharing and the Inbox work across the workspace, next to the evidence.
One workspace
Five tools, one workspace.
Start on top of what you run today. Then move BI, alerting, CRM and campaigns, back-office work and team discussion into Bounty, one job at a time.
- BI dashboards and reportsChat and Insights
- KPI monitoring and alertingAlerts
- CRM, campaigns and messagingPulse
- Back-office admin toolsPAM+
- Team chat about the numbersInbox
FAQ
Product questions
What are the four areas of Bounty?
Chat for questions and investigations, Insights for repeatable views and the KPI Cube, Bounty Pulse for player intelligence and next best actions, and PAM+ for operational records.
Do we need all four?
No. Most teams start with Chat and Insights on their data, then add Pulse and PAM+ as more teams join.
Is it one login?
Yes. Pulse and PAM+ open inside the same workspace under the same session and access model.
Where does Bounty run?
On your infrastructure. Your player data stays in your environment.
How long does setup take?
Setup takes about a day, and you can often start using Bounty within one to three hours. It depends on how fast you can supply your data.
Start with the tool your team needs most.
Book a pilot. Start with Chat, Insights or Pulse on your own data, then add the rest.
Pilot: your data, in your environment. Demo: sample data, access reviewed within one business day.